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THAT STARTUP SHOW - SET x LAUNCH

Australia’s no1 show about startup culture, That Startup Show, is an award winning live/online TV series focusing on the entrepreneurial boom.

Their recent move to the "Goods Shed" meant their existing set was no more. Est. in 1889 as a huge railway freight shed, the shed housed a system of lightweight wrought-iron roof trusses, heavy cast-iron columns and brick outer walls to house freight.

Our brief was to create and re-build the audience event area and creative elements of the original That Start-Up Show's pop-up studio, add custom elements and enhance the lighting, and consider the aesthetics of the building.

We called in builders SupaDupa Industries, who share a common interest in recycling, repairing and affordability in construction, to work with us to build the custom elements including a light box illuminated desk, a pitch ring, and a custom designed, cost effective bar which reflected the history of the building in which their pop-up TV studio is now produced. Add lighting designers, John Fish, to the mix and the custom elements, studio set and the surrounds of the space shone a light on the show (excuse the pun) - we also turned on a little hazer to set the mood.

We kicked off the StartUp Season, and officially launched the building as guests got stuck into Espresso Martinis.

Watch this Episode 1

Set Design by That StartUp Show.
Event Production by The Social Crew
Build by Supa Dupa Industries
Lighting by John Fish

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All images owned by The Social Crew and/or the credited photographer.