Connect on LinkedIn

Belinda Collins is a multi-disciplinary Creative Director, Producer and marketing specialist working across events, immersive experience design and placemaking. With 20 years’ professional experience, including twelve years in the creative industries following an earlier career in corporate production, she specialises in shaping ambitious ideas into publicly experienced work, often within complex or previously inaccessible sites.

Her work has brought new life to the long-dormant third floor of Flinders Street Station and the heritage estate Burnham Beeches through Melbourne artist Rone’s landmark immersive projects Time and Empire. She has transformed the back corridors of London’s Copper Box Arena for Gorillaz: House of Kong, activated former TAFE buildings in Launceston for Museum of Old and New Art’s summer festival Mona Foma, and delivered site-specific work within major cultural institutions including the National Gallery of Australia, ACMI, Esma Sultan’s Palace, St Paul’s Crypt alongside a wide range of regional and place-based projects.

Most recently, she has provided production for Morag Myerscough, inviting colour, joy and community into public space, including the creation of a new third-space installation at the Pinakothek der Moderne in Munich and sustainable site-specific experience at Sunnyside. She has also worked closely with the studio of Alexandra Daisy Ginsberg, supporting projects that explore the relationship between nature, technology and systems through research-led, internationally presented work and sculpture.

This one-to-one approach with artists often sees Belinda working behind the scenes as the creative and production lead — shaping concepts, assembling teams, securing funding and producing projects from idea through to exhibition. Recent collaborators include Abbey Rich (AU), George Rose (AU), Jason Parker (NZ), Lucy Lucy (FR), Kat Gailer (CO).

Founded in 2014, The Social Crew is Belinda’s founder-led studio for delivering ambitious creative projects at scale. Her work is often commissioned by tourism bodies and public partners to develop and curate new cultural experiences that activate place and connect communities, This work includes projects such as Sunnyside a community informed site specific installations, the Under the Surface art trail connecting First Nations and visiting artists, and a progressive documentary cinema and augmented reality trail along one of the world’s most scenic routes, the Great Ocean Road.

From financial feasibility, budget management, developing creative concepts and delivering detailed project plans, Belinda’s skills span a plethora of areas from negotiating access to unique spaces, conceptual creation, experience deisgn, marketing strategy, technical lighting, sound and operational production, marketing campaigns and collaboration with the best from scenic painters and set builders to engineers.

Belinda is recognised for award-winning work that brings creative vision and delivery together. Her understanding of artists, production, audience experience and marketing allows projects to be realised with clarity, making complicated things feel effortless and creating experiences that leave a lasting impression.

Belinda’s work has been recognised by the Interior Design Excellence Awards, Driven x Design Awards, The Design Files Awards and the Australian Event Awards, reflecting the areas of immersive experience design, public art, placemaking and large-scale creative production.