Across the 243km journey of The Great Ocean Road, visitors now have opportunity to view an QR Trail which, at key points of interest, activates a visual story about the regions history from indigenous beginnings to today.
Part of the wider Great Ocean Road project, our intention was to encourage visitors to explore a story trail long beyond the lifetime of the event.
After conducting extensive location research, The Social Crew engaged an animation team led by Alexander Hare to create animations, together with EyeJack to facilitate the App. Film studio Clothesline Content created short stories from local community to provide a real time narrative to the vision.
The integrated trail combines augmented reality, film, stories and can be viewed from Torquay to Apollo Bay.
A selection of the QR / AR sites were accompanied by circular reflection seats, encouraging visitors to sit down, slow down and reflect. These seats were painted by talented local artists including:
Torquay + Anglesea - Norm Stanley
Lorne + Kennett River - Sisca Verwoert
Wye River + Apollo Bay - Karlijn Sas
Watch this: AR Animations
Creative Direction + Concept by us
App, Animation + Illustrations by EyeJack
Feature Seating Designed and Built by Supa Dupa Industries
Commissioned by Great Ocean Road Tourism.
Funded by Visit Victoria.